A parts store built to look the part — and get found.

The Challenge

Industrial and construction-parts buyers don't shop on vibes — they search for a specific part, compare a couple of options, and buy from whoever looks credible and shows up first. A generic, off-the-shelf Shopify theme made the store feel like a hobby shop, and without proper technical SEO the catalog was effectively invisible to Google.

The brief: make the storefront feel like a real, trustworthy supplier, and lay the technical groundwork so the right searches actually find it.

What I Built

I built a custom Shopify Online Store 2.0 theme and paired it with a full technical SEO package:

• Custom OS 2.0 theme with flexible sections, so the client can rearrange the homepage, collections, and landing pages without touching code.
• A clean, industrial visual system — strong typography, clear product hierarchy, and fast-loading templates that hold up on a phone from a job site.
• Structured data (JSON-LD) for products, organization, and breadcrumbs so search engines understand the catalog and can show rich results.
• Technical SEO foundation — clean URL structure, optimized meta titles and descriptions, sitemap and robots configuration, image alt coverage, and on-page tuning for the parts and categories that matter.
• Performance pass to keep the storefront quick, since speed is both a ranking factor and a conversion one.

I delivered it as a working store the owner could review live, with the SEO package documented so the improvements were transparent, not a black box.

The Result

The store went from a generic template to a credible, search-ready storefront — one that looks like a supplier you'd trust with a real order, and is built on a technical SEO foundation designed to surface in the searches that bring buyers.

Note: this client engagement is shown anonymously by request — happy to walk through the specifics privately.